Sports Marketing | SF Sports Marketing and Design

Subscribe to Our Site

Get your guide to successfully promoting your club

We are currently writing a guide to marketing and promoting your club or sports team, based on the experiences of many different clubs. Find out how to make your club attract new fans and embrace your community. Sign-up to receive the guide details into your inbox once it's complete.

Thanks for registering your copy of the Semi-Professional Playbook

Jul 24

Our Services 20/21

We are delighted to be able to reveal our services for 20/21 and how we can help your club or organisation grow your fanbases, increase r...

All News
Insights
News
Features
Interviews
Projects
Design

Fans are the Super-Sub Non-League Clubs Crave

With the hospitality and events industries still on their knees amid the ongoing coronavirus pandemic, smaller lower and non-league clubs ar

Could Artificial Pitches Become Mandatory Within the English Pro and Semi-Pro Leagues?

Two worn-out jumpers, some grass, a tired ball and ideally a mate or two, that’s all you’ve ever needed to play football, a

Launching the new season...is non league ready for more fans?

The start of this season was always going to be a tricky affair with the season start dates unclear. The staged return of fans is potenti...

The financial cost of Premier League relegation and what it means for AFC Bournemouth

Perhaps with the exception of Bournemouth's 2009 game against Grimsby Town, where a late goal from striker Steve Fletcher saved the club fro

Our Services 20/21

We are delighted to be able to reveal our services for 20/21 and how we can help your club or organisation grow your fanbases, increase r...

Feature: The Downfall of Barcelona?

For years Barcelona have been widely recognised as one of, if not the most talented, successful and elite football team in the world, their

Racism within the Italian Serie A - The fight for equality goes on

With the ‘black lives matter’ movement continually fighting for human equality, we revisit one of our earlier features which endeavours to i

Signings in Lockdown

Social media “stoppers” can be an cost effective and simple way of getting noticed.

Feature: Could Masks be Central to the Return of Football Spectatorship?

The Premier League finally returned last Thursday (June 18th 2020) after being suspended since March following the COVID-19 coronavirus pand

Project: +ve values

Visions, values and organisational beliefs, how do you distill these into a simple message to resonate with with club supporters, managem...

Feature: Could VAR Soon Be Implemented Across All English Football Leagues?

Even when first announced Video Assistant Referee (VAR) was met with mixed opinions, seemingly half the country suggesting it's a natural pr

Project: Frome Town Raising £20k with #BA11 campaign

With just 28 days to raising £20,000 on behalf of Frome Town F.C. find out how we delivered a campaign that resonated with the fans

Feature: Potential Changes to Non-League Football Next Season

The COVID-19 pandemic has swept the globe, reaping havoc in almost every area and consequently casusing widespread financial trouble for bus

Interview: Scott Fitzgibbon

Scott Fitzgibbon caught up with Dorset Biz News to talk about the success at Frome.

Feature: Is Football Unsustainable?

Although the game of football itself is of course sustainable, and offers an array of physical benefits for players, through reliance on env

Feature: The Premier League must act fast, or cause mayhem in lower divisions

With the UK 'past the peak' in the ongoing battle with the COVID-19 coronavirus, political attentions are beginning to turn to the 'easing o

Getting your crowd behind your fund.

Exploring how to tackle the tricky world of Crowdfunding.

Feature: Non-Leagues battle against COVID-19

The COVID-19 coronavirus has changed life as we know it and has blackened our world with a dark sheet of uncertainty, especially since UK

Feature: Mental health; how football can help

Regardless of your gender, race, age, job or background, anyone is prone to suffering from mental illness. New statistics show that now one

How successful was Frome’s move to online programmes

At the start of the season Frome Town F.C. faced the difficult decision of making the programmes digital.

Football Showcase Games launch new dates in Bristol & Reading

The launch of Football Showcase Games has seen a strong level of interest.

{"items":["5f3ce10767ec290017af5865","5f3184fe6ab0bf0018b12b55","5f250d907032c70017c9285a","5f1ec184d1760a00175de0b0","5f1aefbfded9e6001843ff22","5f11ce347ad253001778ff75","5f01a87daa5db70017e1fecf","5f018696c974060017ffcd9f","5ef2f80fd3d4db00176b988d","5ef053fa26ccfe0017768b7a","5ee72d3af2a95d0017ae2870","5ed9fe5fb448980017c6f760","5eda049fbfbb130017a2a484","5ed01b29e53d2f001743dd18","5ec658e69edae10017de2b76","5eb1ed735ac48800180184ae","5e9eea1110f75a0017059a14","5ea37008f0e5480017857f41","5e9f7052fd329100173449a0","5d864fd8c04c250017b94204","5e8d4abf8fa836002de9c1c8"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":292,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":10,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_BELOW","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":false,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"MANUAL","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":163,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":-15,"textsHorizontalPadding":-30,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"gallerySizeType":"px","gallerySizePx":292,"itemBorderColor":{"value":"rgba(0,0,0,0)"},"galleryLayout":2,"modifiedGallerySize":true,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":true,"externalInfoHeight":163,"externalInfoWidth":0},"container":{"width":940,"galleryWidth":960,"galleryHeight":1440,"scrollBase":0,"height":null}}

Subscribe to Our Site

Get your guide to successfully promoting your club

Our Services 20/21

If you have any questions or just fancy an informal chat about your challenges.